Post-it Flags: Sea

Advertised brand: 3M Singapore
Advert title(s): Find your way. Post-it Flags
Advertising Agency: DDB Singapore
Name, City, Country: Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Director: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D’Souza
Photographer: Jeremy Wong/Nemesis Pictures
Digital Imaging: Teo Lay Leng/Miracle Factory
Published: March, 2011

Short rationale (optional): There are vast amounts of information out there
and it’s easy to get lost. To get this message across, we arranged and shot
books and magazines to look like massive, confusing cities, forests and
seas: all places you could get lost in. A simple message reminded people
that there was an easy way out – 3M’s Post-it Flags.

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