To celebrate GMC’s 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC’s power throughout the 10 day event. It was pretty sweet.
Advertising Agency: MacLaren McCann, Toronto, Canada
Group Creative Directors: Cam Boyd, Troy McGuinness
Creative Director: Sean Davison
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Digital Illustrator: JP Goulet
Published: August 2011