Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.