Canto Cidadao: Warning Kites

Mohallem/Artplan Sao Paulo made kites with danger signs illustrations and hanged them at overhead electric cables. They were placed at neighbourhoods where kids are used to fly kites. The objective of the installation was to warn parents and their kids about the danger of the high-voltage electricity.

“Every kite stuck in electric cables is a sign of danger.”

Advertising Agency: Mohallem/Artplan, Sao Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: André Batista, Marcelo Mandaji, Marcus Kawamura
Copywriter: Rodrigo Resende
Head of Art: Marcus Kawamura
Photographer: Caio Miranda
Illustrator: Elysson Lifante, André Batista

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