BMW M5 – “Bullet” – High Performance Art

The world’s fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art. 3 Million hits in one week.
Client: BMW Canada
Director of Marketing: Kevin Marcott
Brand Communications Manager: Marc Belcourt
Brand Communications Specialist: Marianne MacNeil
Agency: Cundari Toronto
Chief Creative Officer: Brent Choi
Associate Creative Director/Art Director: Raul Garcia
Associate Creative Director/Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel/Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director/DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager:  Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors/Rob Glazer/Ilya Astrakhan/Nick Poznick/Milsap
Editorial:  Whitehouse Post- Brandon Porter
Music/Sound Design – Silent Joe West
SJW  Creative Director – Roger Harris
SJW  Producers – Trevor Allan/Silent Joe West
SJW  Sound Design – Jo Rossi/Tony Gort
Music: Beethoven’s piano concerto No. 5
Media: Media Experts
Media Strategy/Planning: Karel Wegert/Kris Davis (Media Experts)


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