Douchebag Corp. announces the launch of its first ever ad campaign for Agent Provocateur’s tantalizing fragrance for women, L’Agent.
September 30 sees the release of the Douchebag Corp. produced “No Love Lost” film clip as part of a new online campaign highlighting L’Agent’s “darkly mysterious and powerfully seductive scent”.
Directed by Madrid-based commercial director Julien Zenier (his previous track record includes the thrilling Levi’s commercial The Getaway), “No Love Lost” follows on Agent Provocateur’s history of provocative and erotically charged adverts.
In tune with L’Agent’s strong fragrance, the as of yet titled Gorgon – No Love Lost series takes a fetishistic spin on the classic femme fatale figure. Shot in stark black-and-white, “No Love Lost” begins in the aftermath of a sex session as a woman clad in black lingerie exits a hotel room, a motif that will be reprised throughout the series.
“It’s a fantasy within a fantasy”, commented director Julien Zenier. “The setting is fantastical in its own right. The woman sashays in a forlorn urban landscape and struts as if she were the only remaining woman on earth, a goddess of some sorts, empowered and intoxicated by her own prowess.”
Following last week’s teaser release (september 23), the 30” clip goes live today and marks the second phase of the online campaign.
The third and final phase will be launched October 7 with the release of two versions, running respectively at 60 ‘ and 1’50.
The 30″ is available on L’Agent Facebook Fan Page http://on.fb.me/rnwOhp
Agency: Douchebag Corp.
Brand: Agent Provocateur
Creative Directors: Cristo Aleister, Damiano Vitali, Julien Zenier
Production: Vernhes&Zenier Ltd.
Executive Producer: Julien Zenier
Director: Julien Zenier
Director of Photography: David Acereto
Production Designer: Cristo Aleister
Art Director: Ana Romero
Stylism: Cristina Deville
Make-up & Hair Stylism: Ritinha Candela
Editor: Julien Zenier
VFX: The Frank Barton Company
Digital Intermediate Color: Jordi Molina
Titles Design and Animation: Cristo Aleister
Sound Design: Roberto Fernandez
Production Manager: Jaime Mateos
Cast: Laura Moure, Carolina Bona