WWF: Dark Cloud

Copy: Drive one day less and look how much carbon monoxide you”ll keep out of the air we breathe.

Agency: Ogilvy, Beijing.
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao

Submitted by adboy on 04/18/2007. This ad has been viewed 2905 time(s).

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Comments

"Judging the best ad of da month was not as easy as we thought. For one we had amazing enteries, some of which won at major award shows. We didn't let that come in our way.

However 'Dark Cloud' by Ogilvy Beijing is clearly the winner. We looked at the originality of the concept and the execution.

Other favourites were:

Luezer Archive campaign by Saatchi NY
http://adofdamonth.com/ads/show/173

Maglite lighthouse by KingJames, South Africa
http://adofdamonth.com/ads/show/152

Amnesty International by JWT Dubai
http://adofdamonth.com/ads/show/217

Lego: Firestation, Train and hangar by Saatchi Singapore
http://adofdamonth.com/ads/show/239

Ford Ranger: Matchbox by JWT Malaysia
http://adofdamonth.com/ads/show/22"
by dalbir on 05 / 01 / 2007, 21:18
"diese campagne sollte schnellstens nach die usa gebract und dort überall verbreitet werden, damit die auch mal etwas sehen, verstehen und überlegen (ist das überhaut möglich???)
:))"
by pirx on 05 / 02 / 2007, 15:04
"brilliant! deserves the top honours for this month!"
by paramvir on 05 / 03 / 2007, 17:28
"panda powah"
by sire on 05 / 06 / 2007, 12:47
"The pandas again, haha! :)"
by liquid on 05 / 29 / 2007, 07:18
"Good one."
by SuitKiller on 06 / 04 / 2007, 14:33
"Great execution."
by CopyGeneral on 06 / 08 / 2007, 12:44
"Terrific"
by maurice on 06 / 26 / 2007, 10:25
"Nothing like a visual depiction to cause an impact. Great Work."
by tinchowww on 07 / 26 / 2007, 17:43
"Brilliant. "
by crock on 08 / 22 / 2007, 18:33
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