WWF: Dark Cloud
Copy: Drive one day less and look how much carbon monoxide you”ll keep out of the air we breathe.
Agency: Ogilvy, Beijing.
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao
Submitted by adboy on 04/18/2007. This ad has been viewed 2905 time(s).
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However 'Dark Cloud' by Ogilvy Beijing is clearly the winner. We looked at the originality of the concept and the execution.
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:))"