Allan Gray Investments: Puzzle

To illustrate the fact that, when it comes to investing, patience is always rewarded, we decided to build a billboard out of roughly 6000 puzzle pieces over a 4 week period.
The billboard was placed next to a busy road, where a little piece of the headline was revealed to commuters every day. After 4 weeks, Allan Gray's logo was finally revealed

Agency: King James Advertising Cape Town
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Art Director: Damian Bonse
Copywriter: Devin Kennedy
Via: http://www.coloribus.com/


Submitted by dalbir on 08/15/2008. This ad has been viewed 395 time(s).

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