Feed Your Habit
The spot opens with a woman entering her city apartment carrying a stack of boxes. She rips open the shipping tape to inspect her latest fashionable purchases. The spot shifts when she delivers a ballpark whistle and a creature composed completely of her clothes and accessories rumbles around the corner. She gives the go-ahead and it dives at the boxes. It concludes with the “Feed Your Habit” title appearing on the screen.
The premise of the spot is that ShopStyle is the ultimate online destination for those addicted to fashion. With all of their favorite stores in one place it can truly feed the most ferocious shopping habit. The spot features a “Habit” creature who reaps the bounty of a ShopStyle spree.
The premise of the spot is that ShopStyle is the ultimate online destination for those addicted to fashion. With all of their favorite stores in one place it can truly feed the most ferocious shopping habit. The spot features a “Habit” creature who reaps the bounty of a ShopStyle spree.
TITLE: Feed Your Habit
AGENCY: Hub Strategy & Communication, San Francisco
CLIENT/PRODUCT: Sugar Publishing's ShopStyle
EXECUTIVE CREATIVE DIRECTOR: DJ O'Neil
CREATIVE DIRECTOR: DJ O'Neil
ART DIRECTOR: PeterJudd
COPYWRITER: Peter Judd
DP: Norman Bonney
DIRECTOR: DJ O'Neil
PRODUCER: Angelina Dilg
EDITOR: Nat Kidder
MUSIC: Doug DeAngelis
AUDIO POST: M Squared Productions
ANIMATION & VFX: The Famous Group
Related link: http://www.hubstrategy.net/shopstyle/shopstyle_habit.html
Submitted by andrea on 08/07/2008. This ad has been viewed 414 time(s).
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