Hubba Bubba: Mona Lisa

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

AGENCY: DDB Sydney
TITLE: GUM BY NUMBERS
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
DEPUTY CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Iggy Rodriguez, Justin Carew, Steele Bonus , Jakub Szymanski
COPYWRITER: Iggy Rodriguez

Submitted by dalbir on 02/05/2008. This ad has been viewed 891 time(s).

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