Mother London self-promo: Uncarriable Carry bags


Title:	Mother's employees as well as clients and visitors needed something to put reels and leftovers from lunch in. Mother Uncarriable Carrier Bags were produced: bags you don't want to be seen carrying around. People went crazy for them. We were called by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense.
Media:	Print
Country:	Hungary
Ad-Agency:	Mother London
Ad Info:	AGENCY: Mother London CREATIVE DIRECTOR: Robert Saville CREATIVES: Jonas Wittenmark, Markus Bjurman, Tobias Carlson

Submitted by dalbir on 01/22/2008. This ad has been viewed 5380 time(s).

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3.0/5 Stars out of 3 user rate(s).

Currently 3.0/5 Stars.
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Comments

"Congrats to Mother,

every now and then you are stunned by a solution so simple, so powerful, so funny and well executed, at the same time you go a little bit mad for a second because you didnÂ´t come up with it yourself.

Well done Jonas, Markus and Tobias. 2008scandinavia is proud of you.

Erik, 2008scandinavia"

by 2008scandinavia on 02 / 03 / 2008, 10:02

"Ambient idea wins again, 3 months in a row. Mother's idea really made lot of us think 'why didn't we think of that'. 2008scandinavia put it well.

Other ideas that we loved...

1. Tesco Always Fresh campaign by BBDO Bangkok.
http://adofdamonth.com/ads/show/2537

2. Venue Annual Sale by JWT Singapore
http://adofdamonth.com/ads/show/2375

3. Solidarites Save Water Campaign by BDDP & fils PARIS
http://adofdamonth.com/ads/show/2568

4. New York Cares: Winter Coat Collection Drive, by JWT NY
http://adofdamonth.com/ads/show/2518

5. Loctite Super Glue Campaign: by DDB Sydney
http://adofdamonth.com/ads/show/2513

Dalbir"

by dalbir on 02 / 04 / 2008, 05:49

"They also won Gold at the one show with this back in 2006.

http://commercial-archive.com/node/129677
"

by Dabitch on 06 / 05 / 2008, 15:16

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