New York Cares: Winter Coat Collection Drive

Middle_newyork_cares_1
Title: Every year JWT has a coat drive where we try to get people to donate their old coats for the homeless. They wanted to create a piece of communication to help hammer home why, and stir people into rummaging through their closets again. So they created an installation.
Media: Ambient
Country: Hungary
Ad-Agency: JWT NY
Ad Info: AGENCY: JWT NY
EXECUTIVE CREATIVE DIRECTOR: Kash Sree
ART DIRECTOR: Christina De La Cruz
COPYWRITER: Scott Bell, Kash Sree
ILLUSTRATOR: Julie Rutigliano
VIA: http://www.frederiksamuel.com/blog/
Submitted by dalbir on 01/20/2008. This ad has been viewed 808 time(s).
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