the present car

Middle_epsn0019
Title: Fuk Luk Sau, a fitness center in Ancona, recently ran a guerrilla action for a “try and buy” promotion.

A car full of post-its containing an invite and a trial to the fitness center was placed in the city center, just behind the Christmass tree, inviting people to get the free access to the fitness center.

About 5,000 were the trial cards distributed.


Media: Ambient
Country: Italy
Ad-Agency: Gogo dinamic Media, Italy
Ad Info: TITLE: the present car
AGENCY: Gogo dinamic Media, Italy
CLIENT/PRODUCT: FUK LUK SAU
EXECUTIVE CREATIVE Federico LodoliniDIRECTOR:
CREATIVE DIRECTOR: Federico Lodolini
ART DIRECTOR: Roberta Alessandrini
PHOTOGRAPHER: Sergio Lodolini
PRODUCER: Carniani Andrea
Related link: http://www.adverbox.com/fuk-luk-sau-guerrilla-in-ancona/
Submitted by fedelodo on 01/08/2008. This ad has been viewed 705 time(s).
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