Ford Truck: Obstacles

The idea uses the 3 sides of a mechanical scrolling billboard each one with a rough terrain visual. Ford truck is printed on the glass and as the bb scrolls it gives the impression of the truck moving over the terrian.

AGENCY: JWT Santiago, Chile
CREATIVE DIRECTOR: Matias Lecaros, Sergio Rosati
ART DIRECTOR: Matias Lecaros, Sergio Rosati
COPYWRITER: Matias Lecaros
DIGITAL GRAPHICS: Leo Farfan
PHOTOGRAPHER: Jose Claro Agencia Cuatro

Submitted by dalbir on 12/25/2007. This ad has been viewed 6273 time(s).

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Comments

"Nice idea. I have seen an awful lot of "gimmicky" outdoor ads lately (so I'm more weary of these kinds of ideas than I would be normally) but the fact remains that this is a fresh use of an old medium. (I have to wonder how many of these were actually produced though.)"
by garydutoit on 01 / 04 / 2008, 17:31
"Nice idea. I have seen an awful lot of "gimmicky" outdoor ads lately (so I'm more weary of these kinds of ideas than I would be normally) but the fact remains that this is a fresh use of an old medium. (I have to wonder how many of these were actually produced though.)"
by garydutoit on 01 / 04 / 2008, 17:31
"No wonder JWT Chile gets the cake this month.

Other ideas worth mentioning:

1. Global Environment Center by McCann KL
http://adofdamonth.com/ads/show/2330

2. SPCA by Saatchi Malaysia
http://adofdamonth.com/ads/show/2327

3. Ford moving BB by JWT Chile
http://adofdamonth.com/ads/show/2303

4. VW Golf Recycleable campaign by DDB Berlin
http://adofdamonth.com/ads/show/2302

5. McDonald's BIG campaign by DDB Stockholm
http://adofdamonth.com/ads/show/2269

6. A quick bath can save lives: Cia Athletica and WWF Brasil / Institutional

http://adofdamonth.com/ads/show/2171

7. FHM Calender by McCann Singapore

http://adofdamonth.com/ads/show/2163"
by dalbir on 01 / 04 / 2008, 19:36
"A very nice winner. But I’m curious to know what people thought of the Amnesty work from TBWA Paris. I really like it, but I seem to be alone. Are people finding it a bit over the top? Does it feel familiar?
http://www.adofdamonth.com/ads/show/2253
http://www.adofdamonth.com/ads/show/2252

"
by garydutoit on 01 / 11 / 2008, 17:34
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