The Art Campaign (of the Cancer Society of North Rhine-Westphalia): Colon Cancer

Middle_colon_cancer
Title: The campaign is designed to break down psychological barriers in cancer screening and draw attention to the online prevention portal of this German state’s cancer society.
We show motifs which at first glance appear to be colourful, abstract works of art. On reading the captions, the pictures turn out to be microscopic images of various cancer diseases. Because after all „There’s no art to early detection.“ as everyone can discover on www.krebs-check.com
Media: Print
Country: Germany
Ad-Agency: Scholz & Friends
Ad Info: Agency: Scholz & Friends NRW, Duesseldorf, Germany
Client / Product: Krebsgesellschaft Nordrhein-Westfalen e.V.
Executive Creative Director: Niels Alzen (Managing Director) & Joerg Jahn (Managing Director) & Raphael Brinkert (Managing Director),
Creative Director: Markus Hammer (Creative Director Art)
Art Director: Sibylle Moos (Art Director) & Pia Niehues (Art Director) & Anna Verena Heidekrüger (Junior Art Director)
Copywriter: Thomas Blumer & Sebastian Breuer
Graphics: Björn Blöchlinger & Paul Labun
Photographer: Johannes Pöttgens
Additional credits: Uli Geiger (Managing Director) & Melanie Stein (Junior Account Manager) & Kerstin Mende (Head of Art Buying)
Submitted by dalbir on 02/07/2010. This ad has been viewed 184 time(s).
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Comments

"I think it's great Advertising could be use in this way, in sort of create awareness about cancer, which normally is sort of taboo.

Thumbs up for this campaign."
by xcreativity on 02 / 07 / 2010, 13:41
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