THE 52ND ANNUAL GRAMMY(R) AWARDS: "WE'RE ALL FANS" Website

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Title: The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled an innovative advertising campaign for the 52nd Annual GRAMMY® Awards.

The heart of the campaign is the Web site, www.wereallfans.com — a first-of-its-kind interactive fan experience — featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, "living" portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com.
Media: Online
Country: United States
Ad-Agency: TBWA
Ad Info: Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Director: Bob Rayburn
Creative Director: Patrick Condo
Associate Creative Director: Ed Mun
Art Director: Kirk Williams
Copy Writer: Eric Haugen
Account Director: David Dreyer
Account Management Supervisor: James Aardahl
Account Supervisor: Jennifer De St. Remey
Account Executive: Maura Menapace
Business Managers: Robin Rossi and Stefanie McCall
Art Producer: Anna Willman

Digital Production Credits:

Digital Production Program Manager: Keith Bellinger
Senior Interaction Designer: Shaun Rance
Digital Strategist: Niki Weber
Sr. Flash Developers: David Riegler, Teguh Mualim
Tech Leads: Tim Shea, Jon Bauer
QA: Lester Broas, Walter Velasquez
Director of Production: Derek Vandenbosch
Director of Creative Technology: Ricardo Diaz
Art Director: Jose Eslinger
Art Director: Helena Skonieczny
Submitted by dalbir on 01/13/2010. This ad has been viewed 617 time(s).
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