THE 52ND ANNUAL GRAMMY(R) AWARDS: "WE'RE ALL FANS" Website
![Middle_beyonce[12]](/ads/7686/middle_beyonce[12].jpg?1263382140 "THE 52ND ANNUAL GRAMMY(R) A...")
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| Title: | The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled an innovative advertising campaign for the 52nd Annual GRAMMY® Awards.
The heart of the campaign is the Web site, www.wereallfans.com — a first-of-its-kind interactive fan experience — featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, "living" portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com. |
| Media: | Online |
| Country: | United States |
| Ad-Agency: | TBWA |
| Ad Info: | Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O’Neill Creative Director: Bob Rayburn Creative Director: Patrick Condo Associate Creative Director: Ed Mun Art Director: Kirk Williams Copy Writer: Eric Haugen Account Director: David Dreyer Account Management Supervisor: James Aardahl Account Supervisor: Jennifer De St. Remey Account Executive: Maura Menapace Business Managers: Robin Rossi and Stefanie McCall Art Producer: Anna Willman Digital Production Credits: Digital Production Program Manager: Keith Bellinger Senior Interaction Designer: Shaun Rance Digital Strategist: Niki Weber Sr. Flash Developers: David Riegler, Teguh Mualim Tech Leads: Tim Shea, Jon Bauer QA: Lester Broas, Walter Velasquez Director of Production: Derek Vandenbosch Director of Creative Technology: Ricardo Diaz Art Director: Jose Eslinger Art Director: Helena Skonieczny |
Submitted by dalbir on 01/13/2010. This ad has been viewed 778 time(s).
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