Cheaper Magazine

Middle_board_ducato
Title: The new fiat Ducato Multijet Economy comes with engine that's 10% more economic. For the launch, two of the biggest financial and business magazines in Brazil were delivered with the new Ducato and thus arrived on the newstanfds with a cover price of R$ 1,00 cheaper. A seal onthe magazine's cover indicated the dsicount and led the reader to the ad's page.
Media: Print
Country: Brazil
Ad-Agency: Leo Burnett Brasil
Ad Info: TITLE: Cheaper Magazine
AGENCY: Leo Burnett Brasil
CLIENT/PRODUCT: Fiat/Ducato
CREATIVE DIRECTOR: Ruy Lindenberg
ART DIRECTOR: Alessandro Bernardo
COPYWRITER: João Caetano Brasil
PHOTOGRAPHER:
Submitted by gcruvinel on 11/13/2009. This ad has been viewed 150 time(s).
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